CEMTAC Cements Signs Kashmiri MMA Star Owais Yaqoob as Brand Ambassador

CEMTAC Cements officially signed Kashmiri MMA fighter Owais Yaqoob as its brand ambassador on October 24, 2025, marking a partnership that celebrates local talent, determination and the growing sporting potential of Jammu & Kashmir.

The collaboration aims to inspire young people across the region by highlighting the shared values of strength, endurance, resilience and determination represented by both CEMTAC and Owais.

Celebrating Kashmir’s Emerging Sporting Talent

Hailing from Srinagar, Owais Yaqoob has earned recognition in the Mixed Martial Arts circuit through his skill, discipline and dedication to the sport.

His journey from local training arenas to international competitions reflects the growing interest in fitness and combat sports across Jammu & Kashmir and serves as an inspiration for aspiring athletes from the region.

A Partnership Built on Strength and Determination

Speaking about the collaboration, a spokesperson from CEMTAC Cements said that Owais represents many of the values associated with the brand.

“Owais embodies the power and determination that define our brand. His story resonates with our mission to build strong foundations — both in infrastructure and in people’s lives.”

The association reflects CEMTAC’s effort to connect its brand philosophy with individuals who demonstrate perseverance, commitment and excellence in their respective fields.

Owais Yaqoob Expresses Pride in the Association

Expressing his gratitude following the announcement, Owais Yaqoob said he was proud to represent a homegrown brand that supports the ambitions of young people from Kashmir.

“I’m proud to represent a homegrown brand that believes in the potential of Kashmir’s youth. Together, we want to motivate young athletes to chase their dreams and never give up.”

Encouraging Young Athletes Across Jammu & Kashmir

The partnership represents another step towards strengthening corporate engagement with sports and young talent in Kashmir.

By associating with athletes such as Owais Yaqoob, CEMTAC aims to encourage aspiring sportspersons and highlight the importance of providing them with recognition, opportunities and support.

The collaboration also reflects the growing connection between the business and sporting communities in Jammu & Kashmir, with local organisations increasingly contributing towards the development and promotion of emerging talent.

Through this partnership, CEMTAC Cements continues to reinforce its commitment to supporting individuals who represent strength, determination and excellence while inspiring the next generation to pursue their ambitions.